The Process

  • The Process

Concept Planning

The first thing is simply getting on the same page with you to make sure we’re producing what they need to meet your goals. At this point, we’ve likely already met with you before preparing your video proposal, so this concept planning meeting typically only takes about 30-minutes to 1-hour and can be done in-person or over the phone.

We'll outline the approach by discussing subject matter and what must appear in the video. We also discuss how many on-camera interviews will be conducted & plan coordination with each person.


Next, we start to assemble all the things we’ll need during the shoot. This can take anywhere from 1-2 hours. We'll create any necessary shot lists, prepare interview questions & prepare equipment ( checking/testing camera, audio, lights, tripod, etc.).

Video Shoot

The day of the video shoot is the most obvious to people because we’re on-site so what we do is on display. This is a big part of the “it depends” aspect of things. How many video shoots will be required to capture what we need for the video?

Our videographer visits each site to shoot everything on the shot list. They will also shoot other raw video he/she finds relevant or beneficial to the project. Videographer also interviews predetermined people. Most projects only require one videographer but can add additional videographers, sound technicians, hair & make-up etc. Adding professionals like these does increase the production’s cost.


This is where a lot of the time gets spent that you never get to see. It’s the other “it depends” variable. How much time gets spent in post-production varies depending on the amount of raw video there is to sift through and how complicated the story is to tell. It could take anywhere from 2-5 days in most cases.

Post-Production Breakdown

Logging Raw Video

We review all the raw video that was shot & transcribe sound bites from interviews that work best for your project.

Script Creation

We review all notes regarding sound bites and raw video. Sound bites are selected, then arranged into story form to create a script. Script is then emailed to you and minor changes are discussed by email. Any changes requested by you are made.

Video Edit

After the script is approved when then edit video according to it. Relevant graphics are created and a preview video is made and sent to you. Minor changes are discussed by email & then implemented into the project.

Final Wrap-Up

Finishing touches are made, digital files are created & sent to you! You now have a masterpiece!

Low-Cost Production

We do have a low-cost solution for small race teams/business owners with tiny marketing budgets. We produce some really nice short videos for $1,000.

Those videos are all about keeping a very strict production schedule. From beginning to end, the entire production needs to take us less than a day to create the video. We do that with a 1-hour video shoot, during which we ask a string of questions leading to answers that essentially create the script on its own, then we edit everything together.

Basically, these clients relinquish that control to us and trust we will deliver a video that’s on-message. Clients do not get a script to approve or a preview video that allows them to ask for changes in the final video.

This cuts down on a lot of the time it takes us in post-production. If a client wants editorial control in one of these low-cost videos, they can purchase it for an additional charge. We have never had that situation come-up, and our clients who have purchased our low-cost videos have been thrilled with the end result, and of course, the cost!