We do have a low-cost solution for small race teams/business owners with tiny marketing budgets. We produce some really nice short videos for $1,000.
Those videos are all about keeping a very strict production schedule. From beginning to end, the entire production needs to take us less than a day to create the video. We do that with a 1-hour video shoot, during which we ask a string of questions leading to answers that essentially create the script on its own, then we edit everything together.
Basically, these clients relinquish that control to us and trust we will deliver a video that’s on-message. Clients do not get a script to approve or a preview video that allows them to ask for changes in the final video.
This cuts down on a lot of the time it takes us in post-production. If a client wants editorial control in one of these low-cost videos, they can purchase it for an additional charge. We have never had that situation come-up, and our clients who have purchased our low-cost videos have been thrilled with the end result, and of course, the cost!